Instagram users/businesses can now post videos that last up to a total of 60 seconds, up from an earlier limit of just 15 seconds.
Warner Bros. and Guinness are among the first brands of many to be using the new feature.
Why a 60-second limit? It’s all about optimising viewership metrics, says Sephi Shapira, CEO of performance mobile advertising firm MassiveImpact.
“It’s about keeping users in the feed,” Shapira said, describing one-minute as the magic number. “Unlike YouTube where users jump from video to video, Instagram wants users to finish videos.”
And we believe this is true, short and sweet is great for online marketing. Instagram currently has 400 million registered members worldwide so why not take advantage of this feature and let us, help you create a little masterpiece!